Mumbai Mirror releases film’s music with a flash mob!

Bollywood’s first music release via a flash mob, the film’s event was a huge success with a crowd of nearly 10,000 people in attendance 

Mumbai - December 16, 2012: On Sunday evening, a crowd of nearly 10,000 attended the music launch of Sachiin J Joshi’s Mumbai Mirror at R City mall in Ghatkopar. In a rather unconventional Bollywood event, the film's makers decided to do the music launch through a flash mob, on a catchy tune from the film called Doom Pe Lakdi. 

The film’s lead actor Sachiin J Joshi and his leading ladies Vimla Raman and Gihana Khan took part in an impromptu skit, where they were “attacked” by random men before being saved by Inspector Abhijeet Patil, played by Joshi. The cast and crew then surprised the crowd with a dhinchakperformance on the song Doom Pe Lakdi, with had about 100 dancers – 16 of whom were dressed in police costumes. Needless to say, people happily joined them in the dance and even cheered them along! 

The music was then launched by MLA Ram Kadam. 

On popular demand, the Doom Pe Lakdi performance was repeated, and all tracks from the film were played at the mall. Director Ankush Bhatt and producer Raina Sachiin J Joshi even regaled the crowd with anecdotes from the shoot. The music, by Amjad-Nadeem, had the entire crowd tapping their feet and cheering with the cast.

ABOUT MUMBAI MIRROR

Mumbai Mirror is a cop drama, set around the time dance bars were being forced to shut down in Mumbai. The film’s protagonist is Inspector Abhijeet Patil (played by Sachiin J Joshi), and the story revolves around his rise and fall. Unlike most police officers, Abhijeet Patil’s character is not a good guy. Instead, he is an officer who lives by his own law. Whether it is encounter killings, doing drugs or visiting dance bars, he indulges in various nefarious activities without fear. In fact, one of his favourite dialogues in the film is, “Mera ek hi usool hai, ki koi usool mat banao…warna todna padta hai!” 

One of the film’s USPs is its strong supporting cast. While Mahesh Manjerekar and Prashant Narayan play good cops, Prakash Raj and Aditya Panscholi play the baddies. Ultimately the film becomes a tussle between good and bad. The film is packed with killer dialogues, dhaasu fights and catchy songs that will leave you entertained

Mumbai Mirror releases on January 18, 2013.

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For more information, contact:

Tushar Joshi: +919619199906

Sonal Chawla: +919820151838

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